Crazy for MDG Sunglasses

Well it looks like the Queen of Pop has another big hit on her hands… Following her successful turn advertising Dolce and Gabanna’s Spring / Summer 2010 collection, Madonna has joined forces with the Italian duo to design and produce a portfolio of fabulous sunglasses. With a history of bold fashion choices and a popular collaboration with H and M, it’s unsurprising that the original Material Girl has chosen to venture further down the fashion path.

Available next month at Shade Station, the MDG collection consists of 6 pairs of oversized sunglasses that have had both fashion people and journalists gushing.
It is the first time D and G have ever ‘co-branded’ a collection and it is testament to the strength of their relationship with Madonna, that she is the first. Of the alliance they said “Designing an eyewear line with Madonna was a new experience for us. The oversized and wraparound designs are sexy and very feminine, like our clothes. Madonna’s creative contribution and unique point of view were key, even in designing the MDG logo.”

The MDG sunglasses bear both Madonna’s name and the MDG logo on each arm and are definitely one of the hottest brands to be seen in this summer. Of the six styles, three are classic Riviera style, with thick black frames in round, square and oval with dark lenses. There is an unusual pair with transparent red frames and mottled red and grey arms and the final two are more ‘matrix’ looking with a metal top bar and graduated lenses.

The hype around this first MDG Sunglasses collection is enormous and we can’t wait to get our sweaty hands on these knock out shades! We’re certain this range is going to go like hot cakes so to be sure you’re in Vogue this Summer keep a keen eye on Shade Station…

Blogging

I'm currently sat in class 3/4 of the way through a 12 hr social media crash course.... Ultimately I'm hoping it will give me some hints and tips to help me write my Digital Marketing Plan for my Digital Diploma and also enable me to promote The Marketers' Forum to a greater extent online.

So far I've learnt the importance of discovering your 'Core Process' in order to display your vulnerability online and encourage people to engage and participate with you, particularly when blogging. After some discussion, soul searching and a little help I came to realise my 'Core Process' is 'Creating Environments'. With this in mind, I need to go ahead and let this drive my online activity and build my 'brand'.

Until people start engaging with my blogs and participating with comments and discussion, I am simply 'Social Broadcasting'(Penny Power). In time I hope this will change and I can encourage people who read my blogs to get involved!

Blogs should be the 'nerve centre' to your website!