If you’re not in Ray Ban sunglasses this summer you may find yourself in the minority… The Ray Ban craze shows no signs of abating – quite the contrary in fact as they’ve already updated their tasty portfolio of shades this year.
At the beginning of 2010 Ray Ban introduced their ‘Rare Prints’ range of Wayfarer sunglasses – a twist on the original block shades, with subway designs, floral motifs and stripes. In addition to some snazzy prints, Ray Ban have released the Wayfarer II, an update on the Wayfarer style with two tone coloured frame and arms. The summer is the perfect time to add more colour to your palette and Ray Ban make it super easy, as so many of their Wayfarer designs are colourtastic! Just pop a pair on and you’ve nailed a couple of trends in one go!
Most young celebrities acknowledge the style power of Ray Ban Wayfarer sunglasses and some are die-hard fans. Stylish men and women who wear Wayfarers include; Rachel Bilson, Kate Bosworth, Dominic Cooper and Robert Pattinson.
Continuing with the colour theme and also picking up on our love for oversized shades, Ray Ban’s Cats 1000 are a great pair of sunglasses to cover your peepers this summer. With acetate frames, massive lenses and a retro style, the Cats 1000 come in a range of bright colours including acid pink and yellow, tortoiseshell and two tone.
Another hit this summer for Ray Ban has been their sunglasses style RB4141. A little like a re-worked Club Master, but with Wayfarer arms, these shades have smaller round lenses and smack of Sixties vintage with a new age twist. Worn by the likes of Lady Gaga and Pixie Geldof, the perfectly round lenses are a huge trend this season.
And finally we couldn’t leave without mentioning our love of Ray Ban Aviator sunglasses. The original and still the best – these beauties were designed for pilots back in the day and now adorn everyone from Cheryl Cole, Kylie, Tom Cruise and David Beckham. Loved by all and sympathetic to most face shapes, Aviators are the classic stylish option to some of Ray Ban’s wackier styles.
Thursday, 24 June 2010
Tuesday, 22 June 2010
2010 Festival Sunglasses Trends
Summer is officially here, the sun is shining and we couldn’t be happier! With the warmer months comes the usual smorgasbord of amazing festivals to get your hedonistic thrills at. Whether you enjoy moshing at ‘Download’, country pursuits at ‘The Green Man’, teenage kicks at ‘V Festival’, fancy dress at ‘Bestival’, glamour at newbie ‘Vintage at Goodwood’ or the mystic of ‘Glastonbury’, you must ensure you’re dressed for the occasion.
Festivals, fashionable summer gear and cool sunglasses all go hand in hand. Maybe it’s the influence of Gaga or perhaps Dita Von Teese, but this summer is all about kooky and vintage. With styles from the Fifties and Sixties making a comeback, we predict this year’s festivals to be awash with vintage shaped sunglasses in a cat’s eye style or small round frames, oversized sunglasses in reds, greens and brown and retro-looking shades.
The festival season kicked off with April’s Coachella Festival in California, where a host of celebrities dazzled with their fashionable threads and on-trend sunglasses. Kelly Osborne was spotted wearing small round framed lilac sunglasses, Katy Perry went retro in angular black frames with a bold white stripe across the top, Dita Von Teese personified Fifties elegance in oversized brown sunglasses with graduated lenses and Kate Bosworth dressed to impress in classic Ray Ban Aviators.
Aviators and Wayfarers from Ray Ban transcend fashion and will always be popular and current. For classic sunglasses you can’t go wrong with either of these styles for festival frolicking. The same goes for oversized glam shades. Designers like Gucci, Bvlgari, Versace, D&G, MDG Sunglasses, Chanel and Pucci all have great sunglasses for summer goddess style. On the other hand if you’re a seasonal type of girl with a desire to look fabulous and ‘now’ – take a leaf from Kelly O’s book and opt for small round shades. This style was all over the spring / summer catwalks and looks great in pastel coloured frames teamed with a floral frock or playsuit. Or you may want to play the vintage diva with cats eye shaped sunglasses – again a strong trend on the catwalk this year. Look to brands like Prada and Marc Jacobs to achieve this look.
We’ve got our Big Chill tickets and our festival sunnies sorted. Now it’s just a case of praying for sunshine! Here’s hoping….
Festivals, fashionable summer gear and cool sunglasses all go hand in hand. Maybe it’s the influence of Gaga or perhaps Dita Von Teese, but this summer is all about kooky and vintage. With styles from the Fifties and Sixties making a comeback, we predict this year’s festivals to be awash with vintage shaped sunglasses in a cat’s eye style or small round frames, oversized sunglasses in reds, greens and brown and retro-looking shades.
The festival season kicked off with April’s Coachella Festival in California, where a host of celebrities dazzled with their fashionable threads and on-trend sunglasses. Kelly Osborne was spotted wearing small round framed lilac sunglasses, Katy Perry went retro in angular black frames with a bold white stripe across the top, Dita Von Teese personified Fifties elegance in oversized brown sunglasses with graduated lenses and Kate Bosworth dressed to impress in classic Ray Ban Aviators.
Aviators and Wayfarers from Ray Ban transcend fashion and will always be popular and current. For classic sunglasses you can’t go wrong with either of these styles for festival frolicking. The same goes for oversized glam shades. Designers like Gucci, Bvlgari, Versace, D&G, MDG Sunglasses, Chanel and Pucci all have great sunglasses for summer goddess style. On the other hand if you’re a seasonal type of girl with a desire to look fabulous and ‘now’ – take a leaf from Kelly O’s book and opt for small round shades. This style was all over the spring / summer catwalks and looks great in pastel coloured frames teamed with a floral frock or playsuit. Or you may want to play the vintage diva with cats eye shaped sunglasses – again a strong trend on the catwalk this year. Look to brands like Prada and Marc Jacobs to achieve this look.
We’ve got our Big Chill tickets and our festival sunnies sorted. Now it’s just a case of praying for sunshine! Here’s hoping….
Tuesday, 25 May 2010
Crazy for MDG Sunglasses
Well it looks like the Queen of Pop has another big hit on her hands… Following her successful turn advertising Dolce and Gabanna’s Spring / Summer 2010 collection, Madonna has joined forces with the Italian duo to design and produce a portfolio of fabulous sunglasses. With a history of bold fashion choices and a popular collaboration with H and M, it’s unsurprising that the original Material Girl has chosen to venture further down the fashion path.
Available next month at Shade Station, the MDG collection consists of 6 pairs of oversized sunglasses that have had both fashion people and journalists gushing.
It is the first time D and G have ever ‘co-branded’ a collection and it is testament to the strength of their relationship with Madonna, that she is the first. Of the alliance they said “Designing an eyewear line with Madonna was a new experience for us. The oversized and wraparound designs are sexy and very feminine, like our clothes. Madonna’s creative contribution and unique point of view were key, even in designing the MDG logo.”
The MDG sunglasses bear both Madonna’s name and the MDG logo on each arm and are definitely one of the hottest brands to be seen in this summer. Of the six styles, three are classic Riviera style, with thick black frames in round, square and oval with dark lenses. There is an unusual pair with transparent red frames and mottled red and grey arms and the final two are more ‘matrix’ looking with a metal top bar and graduated lenses.
The hype around this first MDG Sunglasses collection is enormous and we can’t wait to get our sweaty hands on these knock out shades! We’re certain this range is going to go like hot cakes so to be sure you’re in Vogue this Summer keep a keen eye on Shade Station…
Available next month at Shade Station, the MDG collection consists of 6 pairs of oversized sunglasses that have had both fashion people and journalists gushing.
It is the first time D and G have ever ‘co-branded’ a collection and it is testament to the strength of their relationship with Madonna, that she is the first. Of the alliance they said “Designing an eyewear line with Madonna was a new experience for us. The oversized and wraparound designs are sexy and very feminine, like our clothes. Madonna’s creative contribution and unique point of view were key, even in designing the MDG logo.”
The MDG sunglasses bear both Madonna’s name and the MDG logo on each arm and are definitely one of the hottest brands to be seen in this summer. Of the six styles, three are classic Riviera style, with thick black frames in round, square and oval with dark lenses. There is an unusual pair with transparent red frames and mottled red and grey arms and the final two are more ‘matrix’ looking with a metal top bar and graduated lenses.
The hype around this first MDG Sunglasses collection is enormous and we can’t wait to get our sweaty hands on these knock out shades! We’re certain this range is going to go like hot cakes so to be sure you’re in Vogue this Summer keep a keen eye on Shade Station…
Tuesday, 4 May 2010
Blogging
I'm currently sat in class 3/4 of the way through a 12 hr social media crash course.... Ultimately I'm hoping it will give me some hints and tips to help me write my Digital Marketing Plan for my Digital Diploma and also enable me to promote The Marketers' Forum to a greater extent online.
So far I've learnt the importance of discovering your 'Core Process' in order to display your vulnerability online and encourage people to engage and participate with you, particularly when blogging. After some discussion, soul searching and a little help I came to realise my 'Core Process' is 'Creating Environments'. With this in mind, I need to go ahead and let this drive my online activity and build my 'brand'.
Until people start engaging with my blogs and participating with comments and discussion, I am simply 'Social Broadcasting'(Penny Power). In time I hope this will change and I can encourage people who read my blogs to get involved!
Blogs should be the 'nerve centre' to your website!
So far I've learnt the importance of discovering your 'Core Process' in order to display your vulnerability online and encourage people to engage and participate with you, particularly when blogging. After some discussion, soul searching and a little help I came to realise my 'Core Process' is 'Creating Environments'. With this in mind, I need to go ahead and let this drive my online activity and build my 'brand'.
Until people start engaging with my blogs and participating with comments and discussion, I am simply 'Social Broadcasting'(Penny Power). In time I hope this will change and I can encourage people who read my blogs to get involved!
Blogs should be the 'nerve centre' to your website!
Friday, 9 April 2010
We love Ray Bans!
Have you seen the one where the guy gets a pair of Ray Ban Wayfarer sunglasses tattooed to his face? Or the one where the
chameleon changes colour every time it touches a 'Colourized' pair of Ray Ban sunnies? Or the one where a cow gives birth to a naked skinny man wearing white Ray Ban shades? Or even the one where 100 people freestyle wearing a selection of Ray Ban sunglasses?
Thanks to the internet, companies like Ray Ban are finding crazy, hilarious and abstract ways to advertise their product and make some global noise. Clever, off-the wall short virals are without a doubt one of the hottest ways in 2010 to get people talking about a brand. Ray Ban has always been slightly ahead of the curve and their sunglasses appeal massively to the internet generation, thanks to their retro, classic designs, cool advertising and huge celebrity endorsement.
Hot young thing Marina, the flame haired lead singer of band 'Marina and the Diamonds', always carries a pair of Ray Ban Wayfarers in her handbag, even at red carpet events. In this month’s Instyle magazine she is quoted at The Brits saying her Wayfarers "... are great on no make-up days." Other fans of Ray Bans are well documented. You name a young Hollywood celebrity and they’ve probably been pictured in a pair of Ray Ban Wayfarers, Ray Ban Clubmasters or the classic Ray Ban Aviator.
New to the Ray Ban collective this year is the Rare Prints line and The Outdoorsman range. Adding a fresh twist to 2 old classics, Ray Ban have rejuvenated their already incredibly popular Wayfarer and Aviator styles to bring them bang up to date for a new decade. The humble Wayfarer has been attacked with stripes, pastel floral patterns and even a subway map for 2010 and the ever so stylish ‘suits anyone’ Aviator has been given a facelift with a luxurious hint of leather across the bridge,
If the Met Office is anything to go by, we’re in for a scorcher this Summer, so make sure you spend the sunny season protecting your eyes with the coolest brand on the sunglasses block.
chameleon changes colour every time it touches a 'Colourized' pair of Ray Ban sunnies? Or the one where a cow gives birth to a naked skinny man wearing white Ray Ban shades? Or even the one where 100 people freestyle wearing a selection of Ray Ban sunglasses?
Thanks to the internet, companies like Ray Ban are finding crazy, hilarious and abstract ways to advertise their product and make some global noise. Clever, off-the wall short virals are without a doubt one of the hottest ways in 2010 to get people talking about a brand. Ray Ban has always been slightly ahead of the curve and their sunglasses appeal massively to the internet generation, thanks to their retro, classic designs, cool advertising and huge celebrity endorsement.
Hot young thing Marina, the flame haired lead singer of band 'Marina and the Diamonds', always carries a pair of Ray Ban Wayfarers in her handbag, even at red carpet events. In this month’s Instyle magazine she is quoted at The Brits saying her Wayfarers "... are great on no make-up days." Other fans of Ray Bans are well documented. You name a young Hollywood celebrity and they’ve probably been pictured in a pair of Ray Ban Wayfarers, Ray Ban Clubmasters or the classic Ray Ban Aviator.
New to the Ray Ban collective this year is the Rare Prints line and The Outdoorsman range. Adding a fresh twist to 2 old classics, Ray Ban have rejuvenated their already incredibly popular Wayfarer and Aviator styles to bring them bang up to date for a new decade. The humble Wayfarer has been attacked with stripes, pastel floral patterns and even a subway map for 2010 and the ever so stylish ‘suits anyone’ Aviator has been given a facelift with a luxurious hint of leather across the bridge,
If the Met Office is anything to go by, we’re in for a scorcher this Summer, so make sure you spend the sunny season protecting your eyes with the coolest brand on the sunglasses block.
Thursday, 1 April 2010
70's Influenced Tom Ford Shades
Although Tom Ford’s directorial debut ‘A Single Man’ narrowly missed out of an Oscar this year for it’s leading man, Ford was still a winner in the fashion stakes. Dressing both the Oscar hosts, Steve Martin and Alec Baldwin, he also created a one off tuxedo for Colin Firth with ‘For Colin Firth’ stitched inside the jacket.
Actors like Brad Pitt, are well known to be fans of Tom Ford’s stylish clothes label and although Ford hasn’t yet produced a fashion line for women, he designs sunglasses for both sexes. The current Tom Ford sunglasses campaign shot by the man himself, sees ‘About a Boy’ actor and current Tom Ford muse, Nicholas Hoult, looking suave working the camera with honey blonde model Carolyn Murphy. The campaign is playful and sexy, with both Hoult and Murphy taking it in turns to wear his and hers, thick black 70’s influenced Tom Ford sunglasses.
The retro style oversized sunglasses Carolyn Murphy is sporting, are called ‘Nico’ and are from the new Tom Ford sunglasses range. Other new sunnies include Aviator style ‘Ramone’, ‘Peter’ and ‘Marco’, oversize cut out styles ‘Carla’ and ‘Clemence’, thick contemporary frames ‘Patek’ and ‘Claudia’ and the Tom Ford ’special cross over’ designs ‘Eugenia’ and ‘Georgette’.
Actors like Brad Pitt, are well known to be fans of Tom Ford’s stylish clothes label and although Ford hasn’t yet produced a fashion line for women, he designs sunglasses for both sexes. The current Tom Ford sunglasses campaign shot by the man himself, sees ‘About a Boy’ actor and current Tom Ford muse, Nicholas Hoult, looking suave working the camera with honey blonde model Carolyn Murphy. The campaign is playful and sexy, with both Hoult and Murphy taking it in turns to wear his and hers, thick black 70’s influenced Tom Ford sunglasses.
The retro style oversized sunglasses Carolyn Murphy is sporting, are called ‘Nico’ and are from the new Tom Ford sunglasses range. Other new sunnies include Aviator style ‘Ramone’, ‘Peter’ and ‘Marco’, oversize cut out styles ‘Carla’ and ‘Clemence’, thick contemporary frames ‘Patek’ and ‘Claudia’ and the Tom Ford ’special cross over’ designs ‘Eugenia’ and ‘Georgette’.
Tuesday, 23 March 2010
Lux Michael Kors watches
Michael Kors is an American power house. Not only is he a lux designer of great note, he has a starring role in TV’s Project Runway and is the recipient of this year’s Lifetime Achievement Award from the prestigious Council of Fashion Designers of America (that’s the fashion Oscars to you and me!) Where does a man who is juggling some serious balls have time to breathe, let alone embark on new projects? His latest is a fabulous new make-up line in collaboration with Estee Lauder, aptly named ‘Very Hollywood’.
Michael Kors counts some of Hollywood’s leading ladies among his loyal fans. Packing a punch at the Oscar parties this year was Jennifer Hudson in a midnight blue Michael Kors gown and comedian of the moment, Tina Fey, in a dazzling one-shouldered Kors number. These ladies made the headlines and created quite a buzz for the Michael Kors brand…
Michael describes the type of women he creates clothes and watches for as “… a woman of any age, any nationality and who is fashion conscious without being a fashion victim”. Sounds like anyone of us, if only we could afford some of his beautiful designer lux clothing! Thankfully his watches, sunglasses and accessories are a little more affordable.
Michael Kors watches are very elegant and stylish, in keeping with the beautiful clothes he produces. We especially love all the tortoiseshell watches in his collection. Tortoiseshell continues to have a strong fashion presence this year and Kors ensures there’s plenty of the wonderful print to go around. There’s no shortage of vintage gold and white Michael Kors watches either, which all makes for a classically decadent collection.
Michael Kors counts some of Hollywood’s leading ladies among his loyal fans. Packing a punch at the Oscar parties this year was Jennifer Hudson in a midnight blue Michael Kors gown and comedian of the moment, Tina Fey, in a dazzling one-shouldered Kors number. These ladies made the headlines and created quite a buzz for the Michael Kors brand…
Michael describes the type of women he creates clothes and watches for as “… a woman of any age, any nationality and who is fashion conscious without being a fashion victim”. Sounds like anyone of us, if only we could afford some of his beautiful designer lux clothing! Thankfully his watches, sunglasses and accessories are a little more affordable.
Michael Kors watches are very elegant and stylish, in keeping with the beautiful clothes he produces. We especially love all the tortoiseshell watches in his collection. Tortoiseshell continues to have a strong fashion presence this year and Kors ensures there’s plenty of the wonderful print to go around. There’s no shortage of vintage gold and white Michael Kors watches either, which all makes for a classically decadent collection.
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