We love Ray Bans!

Have you seen the one where the guy gets a pair of Ray Ban Wayfarer sunglasses tattooed to his face? Or the one where the
chameleon changes colour every time it touches a 'Colourized' pair of Ray Ban sunnies? Or the one where a cow gives birth to a naked skinny man wearing white Ray Ban shades? Or even the one where 100 people freestyle wearing a selection of Ray Ban sunglasses?

Thanks to the internet, companies like Ray Ban are finding crazy, hilarious and abstract ways to advertise their product and make some global noise. Clever, off-the wall short virals are without a doubt one of the hottest ways in 2010 to get people talking about a brand. Ray Ban has always been slightly ahead of the curve and their sunglasses appeal massively to the internet generation, thanks to their retro, classic designs, cool advertising and huge celebrity endorsement.

Hot young thing Marina, the flame haired lead singer of band 'Marina and the Diamonds', always carries a pair of Ray Ban Wayfarers in her handbag, even at red carpet events. In this month’s Instyle magazine she is quoted at The Brits saying her Wayfarers "... are great on no make-up days." Other fans of Ray Bans are well documented. You name a young Hollywood celebrity and they’ve probably been pictured in a pair of Ray Ban Wayfarers, Ray Ban Clubmasters or the classic Ray Ban Aviator.

New to the Ray Ban collective this year is the Rare Prints line and The Outdoorsman range. Adding a fresh twist to 2 old classics, Ray Ban have rejuvenated their already incredibly popular Wayfarer and Aviator styles to bring them bang up to date for a new decade. The humble Wayfarer has been attacked with stripes, pastel floral patterns and even a subway map for 2010 and the ever so stylish ‘suits anyone’ Aviator has been given a facelift with a luxurious hint of leather across the bridge,

If the Met Office is anything to go by, we’re in for a scorcher this Summer, so make sure you spend the sunny season protecting your eyes with the coolest brand on the sunglasses block.

70's Influenced Tom Ford Shades

Although Tom Ford’s directorial debut ‘A Single Man’ narrowly missed out of an Oscar this year for it’s leading man, Ford was still a winner in the fashion stakes. Dressing both the Oscar hosts, Steve Martin and Alec Baldwin, he also created a one off tuxedo for Colin Firth with ‘For Colin Firth’ stitched inside the jacket.

Actors like Brad Pitt, are well known to be fans of Tom Ford’s stylish clothes label and although Ford hasn’t yet produced a fashion line for women, he designs sunglasses for both sexes. The current Tom Ford sunglasses campaign shot by the man himself, sees ‘About a Boy’ actor and current Tom Ford muse, Nicholas Hoult, looking suave working the camera with honey blonde model Carolyn Murphy. The campaign is playful and sexy, with both Hoult and Murphy taking it in turns to wear his and hers, thick black 70’s influenced Tom Ford sunglasses.

The retro style oversized sunglasses Carolyn Murphy is sporting, are called ‘Nico’ and are from the new Tom Ford sunglasses range. Other new sunnies include Aviator style ‘Ramone’, ‘Peter’ and ‘Marco’, oversize cut out styles ‘Carla’ and ‘Clemence’, thick contemporary frames ‘Patek’ and ‘Claudia’ and the Tom Ford ’special cross over’ designs ‘Eugenia’ and ‘Georgette’.